11 “And the merchants of the earth will weep and mourn over her, for no one buys their merchandise anymore:
Their distress for the city that was destroyed has nothing to do for the souls that perished but for their wallet.
12 merchandise of gold and silver, precious stones and pearls, fine linen and purple, silk and scarlet, every kind of citron wood, every kind of object of ivory, every kind of object of most precious wood, bronze, iron, and marble;
The woman/city is very wealthy who purchases merchandise from all kinds of vendors which in turn makes them prosperous.
13 and cinnamon and incense, fragrant oil and frankincense, wine and oil, fine flour and wheat, cattle and sheep, horses and chariots, and bodies and souls of men.
It is interesting to note that the verse reveals not only do they enslave people with false doctrine but also making some physical slaves to carry out their plans.
14 The fruit that your soul longed for has gone from you, and all the things which are rich and splendid have gone from you, and you shall find them no more at all.
The merchant’s financial tower (business) will collapse due to the downfall of the false religious system.
15 The merchants of these things, who became rich by her, will stand at a distance for fear of her torment, weeping and wailing
See verse 11
Their god is their money and those who serve that god will perish.